Halloween News - Marketers Reach for Halloween Sales Two-Plus Months in Advance - Media Buyer Planner
Ballard’s, for example, looked at last year’s trend and discovered that people were browsing for Halloween merchandise as early as July - and when they didn’t find what they were looking for, they looked elsewhere, says a Ballards rep ( via Brandweek). This year, the company began planning in January, and launched its catalog of Halloween products earlier in August than it had in previous years. But as shoppers worry about the economy and pay more for gas and food, other categories - such as “add-ons” like wooden witches and plastic cauldrons - are expected to slow. The Audi A4 Challenge is a game that lets users “test drive” the new 2009 Audi A4 through a series of increasingly difficult courses. More Halloween News